The Importance of an Online Presence for Realtors

May 17, 2017

Did you know that 92% of homebuyers start their search online? We live in the digital age, and real estate is not immune. Having an online presence is essential for Realtor marketing. The client is obviously online, are you? Having an online presence is more important than ever for Realtors.

Facebook Live

Chances are, you probably already have a Facebook Business page, but are you maximizing it’s potential? One of the best features you can use is Facebook Live.  70% of use online home tours. Facebook Live is a perfect tool for getting exposure for your listings. You already have a built in audience in your friends and followers.  If you are having an open house, make sure to Live video it too!


Facebook also has the option to create events.  If you are having an open house or an event you want to cover, create a Facebook event and invite your Facebook followers.  This keeps clients and friends in the loop and involved in events that you or your brokerage is putting on.

Database Touchpoints

Facebook is also a good platform to simply keep in touch with your database. Did someone you know just have a birthday or big event? Make sure you are reaching out, and updating your notes in your CRM for that contact.  This habit makes Facebook an easy tool to strengthen your client relationships.


Over half of homebuyers used YouTube as their source of video when home searching. This can be an awesome tool to show your listings online. YouTube makes it easy to share your videos across multiple social media platforms, which ensures tons of exposure for your content.

Feel free to use your channel to post some fun and lighthearted content about yourself.  This will give your clients a look at who you are as a person, not just an agent. Many brokerages are now helping agents film videos by installing video booths (Village Realty is among those- sign up for Video Mondays now!)


Instagram is a great network to use as a real estate agent because it is a very visual tool. This is a perfect place to post pictures or updates of your listings or homes you show.  You can also connect to Facebook, so your posts will post on your Facebook as well, which gives you double the exposure.

This is also a great place to let a client in on your fun side. Post some personality videos and pictures. Mix it up and put your own spin on it! Creating content that feels authentic to you will help potential clients connect with you personally.


The ultimate social networking for adults! If you don’t already have a LinkedIn profile, now is the time to make one. One key part of getting attention on LinkedIn is having a bio that stands out.

Once you are fully active in LinkedIn start building connections and growing your network.  You can also use this as a place to join and participate in local groups. The more you can get involved in the community the more connections you grow in the community. You will also become more aware of events going on to post on your Facebook- see it is all a continuous cycle.


One of the main online sources that you should be on or have is a website. A professional website is key in the real estate industry, especially in a time where most people do their research online. This website is a great way to offer a place where clients can go on and view your listings, read about all of the resources you or your brokerage offers, and how to get in touch with you.


Now that you know the ins and outs of different platforms, check out these quick tips to keep your web presence fresh.

First, post often. Posting often will increase your views, and help keep you top of mind with your database.

Second, keep your content modern and authentic. The content you post should feel like YOU! Social media and the internet in general will be your first impression to the majority of your client base, so make sure you are doing your best to express who you really are, and what makes you unique as a Realtor.

Lastly, make sure you are using these online sites as a way to strengthen your client relations. A lot of these websites are a two way street-just as they are seeing what you post, you see what they post. Did they just have a baby? Send them an email congratulating them. Keep up with the big events going on in your client’s life and reach out to them when you feel it is appropriate.

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