Marketing

Making Your Social Media More Inclusive

November 19, 2021

When you're making social media content are you thinking about those with visual impairments or hearing loss? If not, let's fix that! Here are some simple steps you can take to make your social media more inclusive.


1. Pay attention to what colors and fonts you're using.

High contrasting colors and accessible fonts (like those in the sans serif category) are best.


2. Think about using captions.

If you're posting video content you should try to include captions. A lot of social media platforms will do this for you automatically. As make sure you include key information in your photo captions rather than on the photo itself. This helps those who use screen readers.


3. Be careful with emojis

People who use screen readers can get bogged down in your writing if you use a lot of emojis, because it reads out a description of that emoji. If you do use them, try to only place them at the end of your text.


4. Watch how you type your hashtags

For non-native speakers and those who use screen readers, hashtags can be difficult to decipher. Use camel case when you type them out: capitalizing the first letter of each new word.


We hope these tips will help you create better social media content and make your pages a more inclusive place!

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