Marketing

How To Set Up a Real Estate Facebook Business Page

September 5, 2017

You know social media is necessary to win at marketing for Realtors, but does the idea of setting up a Facebook page for your real estate business leave you puzzled?

Relax, Realtor, social media success is just 7 steps away! Find out exactly how to set up a real estate Facebook business page below!

Step 1-

Visit www.facebook.com/business/. Click on ‘Create a Page’ at the top.

Step 2-

Decide between “Local Business or Place” and “Company, Organization or Institution.” The information you are able to provide will differ based on your selection. Check out this chart for a complete breakdown.

facebook local business versus place

Still not sure which to pick? We recommend “Local Business or Place”, because it gives you better chances of reaching the community you serve. Choose “Real Estate Agent” as you business category.

Step 3-

Upload Your Profile Picture and Cover Photo. The easiest way to build trust with potential clients is for them to see your face! Use a well lit, current headshot for the greatest optimization for your profile picture. For your cover photo, feel free to get creative. Post your logo, a photo of a house you love, or work with a designer to create a custom design. Whatever you do, keep the dimensions in mind. Profile picture: 170x170 pixels. Cover photos: 820x312 pixels.

Step 4-

Update your info. Use your agent bio, tell the story of how you became a business, and add in any important team members. It’s also very important to update your contact information and physical location.

Step 5-

Add a CTA button. If you do nothing else, make sure you are adding a button on the page. This will encourage your followers to take action when they come to your page, and hopefully convert into a client. We recommend selecting “Call Now” with a google voice number so clients can reach you directly.

Step 6-

Get likes. You can suggest your page to Facebook users who might like your content. Upload contacts from email services like Gmail, MailChimp or Constant Contact to suggest they like your page. Once you hit 25 likes, you can create a customer username (like @REAgent) to make sharing your page even easier.

Step 7-

Share content! Consider using a tool like Buffer to help you schedule your content in advance.  Bookmark local news sites for shareable content. Pinterest is a great way to source new content. If you want to write your own content, check out our guide to content mastery here.

Now that you have your Facebook page up and running, check out the articles below to learn how to make the most of your page!

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