Marketing

Building Your Brand

June 5, 2017

“Branding is the art of becoming knowable, likable, and trustable” – John Jantsch

Being able to attract and retain clients is crucial as a Realtor.  People tend to be brand-loyal and like to support the brands they trust. With consistent Realtor marketing plans you can improve your presence in and around your community.

As a Realtor, building your brand can help you expand and maintain your clientele. Here are 5 tips to help enhance your brand:

Build a good relationship with your community

  • Pay it forward. People hire Realtors they trust. It is important to be involved in your community and create a philanthropic image. By paying it forward to your community people will differentiate you from other Realtors.

Be consistent with social media posts

  • Having a strong social media presence is essential to building your brand.  It is a quick and easy way to keep your clients in the loop about open houses and events. Being consistent on your social media will allow you to inform your clients of new houses on the market. Social media is also a great way to appeal to clients through visual content. Post frequently, consistently, and during peak times.

Facebook, Facebook, Facebook

  • Facebook is the king of social media and is a great place to grow your audience. Creating a separate Facebook for your personal and work life is vital. Facebook allows you to share live videos, post pictures and connect with your community. Most importantly, 79 percent of Americans use Facebook. Facebook ads are also a great way to expand your audience.

Improve your SEO

  • SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. SEO is going to determine how much traffic is sent to your website, so work on these three elements to raise your SEO.
  • Good formatting
  • Assessable links
  • Multimedia and relevant content

Once you increase your audience, keep them engaged

  • Increasing your audience is one thing, but keeping that audience engaged is key. Here are some simple ways to keep your audience engaged:
  • Blog about relevant yet entertaining content.
  • Write about people in your community, events, or your favorite place to eat.
  • Post or blog about interior design, fixer upper projects, or local celebrity homes.
  • Help clients by posting tips and tricks about moving, spring-cleaning, DIY projects or other “home hacks.”


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