With the quick evolution of technology, it's easy to get overwhelmed. However, we are so lucky to be living and working in a time with so many technological updates that make our jobs easier. One of these is the 360° Photos, a new Facebook feature. When I first saw these, I was wowed and immediately assumed I would need a special camera them. But surprise, surprise- we are in luck because all you need is an iPhone! Let’s talk about how 360° Photos work and how to best use them in the real estate realm.

How The 360° Photo Works

First, open up your Facebook app on your phone. Then, create a new post and select “360° Photo” (at the bottom of the list of options). With the camera is open, stand in the middle of the scene you want to capture and take your 360° Photo in the same way that you would take a panorama. Boom! You have mastered 360° Photo and you can begin creating an immersive user experience for your potential buyers and leads.

How To Best Use The 360° Photo

The 360° Photo offers a great opportunity to take your social media experience to the next level. It's important that you use social media when showing homes and prepping for open houses. The 360° Photo allows for an enticing setting to give potential homebuyers an up close look at the property that you’re showing.

There is a good way to take a 360° Photo as a Realtor! You can display a few rooms or areas from the property that you are showing off. You can even feature the sellers and make a natural-looking scene so that potential homebuyers can visualize themselves living in. You want to place yourself in the room and capture the photo from the best perspective possible to give buyer a great representation.

Benefits of Using 360° Photos

360° Photos are still a new form of technology. According to Medium, “70% of marketers who have used 360 videos say it has increased engagement for them.” Posting this new kind of content also shows off how you are at the front end of innovation and aware of the latest technology trends. You have nothing to lose in testing out this new kind of content. While it seems like this may be one small trend, we are only at the very beginning of an era of non-traditional media - VR and alternative photography are here to stay! How are you keeping up with this super-popular trend?

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